Negative Space

The best logo marks are quite simple. A beautifully rendered idea that garners a chorus of “that’s it!” They are all about concept expressed in a single, simple mark or shape in one color. These logos are often dependent upon negative space. Here are a handful of negative-space logos collected by Logo Design Love. Aren’t they clever?

FROM TOP: Martin Newcombe Property Maintenance; Egg & Spoon; Ryan Biggs Associates; Elefont; and Vanderbilt University